Is it an end of an era for the red tops?

sun news of the worldIn this article from The Conversation, George Brock argues that the British tabloids have had their day.

So, Andy Coulson has been found guilty of plotting to hack phones – but former colleague Rebekah Brooks walked free after the jury in the hacking trial cleared her of all criminal charges. The verdicts mark more than the end of the case which has unfolded at the Old Bailey for the past eight months. They also come at the end of an era in British popular journalism.

Not a golden age, certainly, but a distinct period during which tabloid or “red-top” journalism walked tall, looking down on more serious newspapers and their scruples. For the past half century, the mass-selling papers with red mastheads (or logos) had defied the logic of media history and swaggered at the centre of the stage.

That they reached this position at all was something of a miracle achieved against logic and the odds. The coming of television in the 1950s changed the landscape of news media, but not in the way that most predictions expected. Newspapers were not put out of business by television news, just as they had not been abolished by radio in the 1920s. But all the same, broadcasting undermined the foundations on which popular print journalism had been built.

Women for Women : A Social Media Agency Takes an Edgy Approach

Pat Law, who started her social media agency, Goodstuph, in Singapore in 2010, has developed a reputation for being unconventional. She has cropped hair, tattoos and funky glasses, and is openly gay — all of which help her stand out in this prosperous but socially conservative city. “I will piss a person off within the first five minutes of meeting them,” said Ms. Law, with more than a hint of pride.

From a business standpoint, the tough persona seems to work for Ms. Law. Her nine-employee firm has won industry awards for its quirky, sometimes edgy, social-media campaigns, and is on track to make 10 million Singapore dollars (about $8 million) in annual revenue in the next two years. Clients include Sony, Sephora, Electrolux and BMW’s Mini. “We are not good at wining and dining,” she said. “We don’t know how to treat clients like they’re God. But we deliver on the work.”


Use ad:tech London in October as an opportunity to meet, entertain and bond with existing and prospective customers


Why exhibit?

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology.

ad:tech London is the must-attend event for anyone who sells to brands, agencies or media owners.

For more detailed information on the ad:tech audience contact Melanie Somers.

Lead generation  Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions.

Rising star Kyrgios could see sponsorship bonanza

Rising Aussie tennis superstar Nick Kyrgios will earn a bumper pay day for his exploits at Wimbledon but the off-court windfall is likely to far exceed his pay check for reaching the quarter-finals.

Sports marketing experts have predicted the teen sensation, who beat former Wimbledon champion Rafael Nadal to reach the last eight, could command lucrative deals from sponsors.

kyrgios nike

Nike’s logo was prominent in TV coverage of Kyrgios’ victory But to really earn the top dollars he must kick on and repeat his form in forthcoming tournaments.

PR Blunders : Australian PR company apologises for tasteless Rolf Harris release

An Australian PR firm has issued a hasty apology after distributing a press release which used the downfall of disgraced Rolf Harris as a bizarre way of promoting its client.
AC Agency admitted the release was “in poor taste” and apologised for any offence.

The opening paragraph of the original release, issued earlier today, read: “Since the scandal of Rolph (sic) Harris there is only one other great Australian household name left – Pro Hart – and he’s having the last ever sale of his private art collection!”

Later, Dora Nikols, who sent the release, distributed an apology.

“This morning I sent out an email pitch referring to the recent scandal surrounding Rolf Harris in an effort to draw attention to a much loved household name – Pro Hart.

“I would like to deeply apologise for using a story angle that I now realise was in poor taste and deeply regret offending anyone. This angle was in response to an article we had published in Crikey that referred to the disgraced Australian which I should never have used.

“Please accept my deep apology and an updated pitch below about the last ever auction of Pro Hart’s work and an interview opportunity with Australian art historian Gavin Fry. My sincere apologies, Dora.”