London-based international agencies HeyHuman and Brave have jointly appointed Helen Wesinger, former marketing partner at Mary Portas, to serve as their new chief marketing officer. The role will see Weisinger report directly to group CEO Simon Marshall with responsibilities revolving around new business development and marketing strategy.
Your opportunity to be crowned The Next Big Thing at ad:tech London after Unilever agree to partner the initiative
Innovative marketing and media tech start-ups will pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.
In this unique move, Unilever becomes the first consumer brand to partner the conference and exhibition which this year celebrates its 10th birthday with a ‘Digital Decade: Past, Present, Future theme’.
MP Blunders : Mr Hamilton said: “I apologise unreservedly to Allan Rogers.
Another Innocent Politician Accused on Newsnight
In their defence, this one was hardly their fault. On last night’s programme, Neil Hamilton accused a former Labour MP of being into kinky sex. Neil Hamilton being Neil Hamilton, he got the wrong one, and Newsnight have now apologised:
“In a live Newsnight interview about party whips’ knowledge of MPs’ personal secrets tonight, former Tory whip Neil Hamilton referred to a former Labour MP, now dead, who he said had been known to visit “bondage and sado masochism clubs and behaved in the most outrageous way.”
Mr Hamilton incorrectly named the MP as Allan Rogers, who is former MP for the Rhondda. Mr Hamilton says he meant to refer to another former MP, now dead. Mr Hamilton said: “I apologise unreservedly to Allan Rogers. It was an inadvertent slip of the tongue.” Newsnight also apologises to Mr Rogers.”
Whoops!
"We'd rather stay making a big noise where we are than [get] lost in mainstream media" Harvey Purchese, William Grant & Sons
This you will find interesting especially the remarks about not using TV.
Ad Age recently caught up with Harvey Purchese, senior VP-marketing at William Grant & Sons, which also markets Tullamore Dew Irish Whiskey, Glenfiddich Scotch and Hendrick's Gin.
Ad Age: Tullamore Dew got a lot of attention recently for a short film digital ad that was praised in creative circles. Have you considered putting a version of the ad on TV?
Mr. Purchese: Not in the short term. Tullamore Dew isn't a brand that has the budget to get above threshhold media levels in mainstream media. So we'd rather stay making a big noise where we are than [get] lost in mainstream media.
Ad Age: Did the campaign help sales?
Mr. Purchese: All I can tell you is that Tullamore Dew is growing very, very fast. We don't have a complex analysis that links it directly back to the advertising but it certainly has been a factor.
If you look at the Nielsen data from this year's St. Patrick's Day, Tullamore Dew was the brand that gained the most share in the Irish Whiskey category. [The ad] certainly has been a factor in a very successful year for the brand.
Movers and Groovers : SAP's VP of global marketing moves to NewsCred
SAP’s
VP of global marketing moves to content marketing platform NewsCred
SAP veteran joins NewsCred to spearhead new strategy department to help brand and agency clients better define and execute content marketing strategies
Content marketing platform NewsCred has appointed former SAP VP of global marketing and content strategy, Michael Brenner, as its new head of strategy.
Brenner brings over 20 years of experience in marketing and sales to NewsCred, including seven years at global enterprise software provider SAP across three different roles.
Brenner’s new role will see him work with brands and agencies to help them develop their content marketing strategies. He will also advise them on how best to use NewsCred’s Content Marketing Cloud platform, which allows marketers to curate, commission, distribute and analyse content.