'Fresh' UK Marketing News from theMarketingblog

Will Android TV be the foothold that Google require? / Lee Baring, Account Director, adconnection

Lee Baring, Account Director, adconnection writes ...

You may have seen in the press recently the usual excitement that precedes any new product from Google, Google TV is a-coming and the jumped up little search engine’s quest for world domination continues.
Google’s last try at TV wasn’t exactly classed as a success, the re-launch will drop the name “Google TV” and adopt the name “Android TV”.  The issue with Google’s last try was that their objective was to “fix” our TVs, Eric Schmidt famously bet that Google TV would be present in the majority of TVs by 2012 – hand’s up, who’s uses Google TV?

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We all know how to write. We may know how to write well. But is our writing the best that it can be?

19.09.2014: Workshop, 9:30am-12:30pm 

how to: Write Better English (for Business or Pleasure)

with Sam Leith

Tips from the professionals, with Sam Leith.

We all know how to write. We may know how to write well. But is our writing the best that it can be? How many of us can produce strong and clear sentences, getting our point across in as few words as possible – and all of them the right words? Whether we are writing an essay, a report, a memo, or simply a straightforward letter, making our prose seem effortless can be the hardest part of the day.

In this rescue workshop, Sam Leith – Evening Standard columnist, novelist, and acclaimed author of You Talkin’ To Me? Rhetoric From Aristotle to Obama – will get back to the basics of plain style. You will be given a lesson in grammar, tone, sentence construction, the right and wrong use of specialist language, and the avoidance of cliché. Students, employees and employers, bring your pens and learn the secret of keeping it simple.

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Research : Mobile will account for 13.4% of total media spending in the UK this year, compared with 13.6% for newspapers / eMarketer

UK Mobile Ad Spending to Pass the £2 Billion Mark This Year

Spending on mobile advertising to overtake print in 2015

Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile to claim almost 40% of total paid media spending in the UK.

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Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia,  29-30 October, 2014

Deep insights into the world of our speakers!

We've interviewed some of our speakers and discovered both interesting and surprising insights into their work around conversion optimisation!  Today, it's time to get to know keynote speaker Tim Ash!

Please make a prediction for conversion optimisation: what trends will drive conversion optimisation in the upcoming 1-2 years?

Mobile conversion will continue to be a hot topic as more of our usage migrates to smartphones. Tools for mobile testing (like Optimizely), or mobile usability (like UserTesting) will be critically important.

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