Affiliate Window’s December 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. 

Headlines for December:

• Boxing Day saw us exceed 50% of traffic through a mobile device for the first time ever
• 47,100 sales each day originated from a mobile device (smartphone and tablet)
• 19,900 of these were through a smartphone
• 664 clicks originated from a mobile device every minute
• 822 sales were generated through a smartphone each hour
• 32.75% of revenue generated for our advertisers in December was through a mobile device

Key stats include:

• 44.37% of traffic originated from a mobile device - up from 44.17% in November
• 22.75% of traffic came from a smartphone – up from 22.70% in November
• 37.35% of sales originated from a mobile device – up from 36.46% in November
• 15.75% of sales came from a smartphone – up from 14.74% in November
• Mobile traffic converted at 4.92% - up from 4.77% in November
• Mobile Average Order Value (AOV) was £62.96 – down from £66.92 in November

Individual Device Trends:

• Android smartphones accounted for 26.20% of smartphone traffic and 26.03% of sales
• Android tablets accounted for 40.96% of tablet traffic but only 22.99% of sales
• Tablet devices converted at 6.72% while smartphones dragged down the overall mobile conversion rate – converting at 4.07%
• iPad typically converts at 3 percentage points above Android tablets
• iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

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The UK's CoolBrand The Saucy Fish Co. launches their brand new television campaign today.

 We (The Neighbourhood) were thrilled to devise, create, direct and produce the new campaign, working with Amaze - the brand's communications agency.

 The Neighbourhood and Amaze join forces to create the new television advert campaign for The Saucy Fish Co.

Working with Amaze, a leading digital marketing, technology and commerce consultancy, The Neighbourhood has devised, produced and directed The Saucy Fish Co.’s fourth national television campaign due to tx in January – part of a £2.5million campaign for 2015 that builds on the brand’s phenomenal success since launch in 2009.

Working as creative partners with Amaze - which launched The Saucy Fish Co. @SaucyFishCo brand back in 2009 and is its lead communications agency - The Neighbourhood has refreshed The Saucy Co.’s trademark colourful, illustrative visual design for the 2015. Creating an evolved brand style that will work consistently across online and offline channels, the new creative from The Neighbourhood features cues from the brand’s new website, which was launched in October this year.

Capturing a week in the life of a new ‘Saucy couple’ and their mischievous pet cat, the new creative continues to build on the brand’s approachable and playful personality, exploring an expanding product range and the every day occasions in which fish and sauce combinations can be enjoyed.

The TV commercial is set to capitalise on the New Year resolution healthy eating shopper by launching on 5 January. It will run for four weeks, with two treatments. The first will burst onto screens with a 30”story featuring new product, King Prawn, Squid & Chorizo Foil Bake Bag in a Sherry and Herb Sauce. Followed by a shortened 20” version, that features hero product Salmon with Chilli, Lime and Ginger.