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Affiliate Window Blog » Monthly Mobile Update – December 2014

Affiliate Window’s December 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and 

Headlines for December:

  • Boxing Day saw us exceed 50% of traffic through a mobile device for the first time ever
  • 47,100 sales each day originated from a mobile device (smartphone and tablet)
  • 19,900 of these were through a smartphone
  • 664 clicks originated from a mobile device every minute
  • 822 sales were generated through a smartphone each hour
  • 32.75% of revenue generated for our advertisers in December was through a mobile device

Key stats include:

  • 44.37% of traffic originated from a mobile device - up from 44.17% in November
  • 22.75% of traffic came from a smartphone – up from 22.70% in November
  • 37.35% of sales originated from a mobile device – up from 36.46% in November
  • 15.75% of sales came from a smartphone – up from 14.74% in November
  • Mobile traffic converted at 4.92% - up from 4.77% in November
  • Mobile Average Order Value (AOV) was £62.96 – down from £66.92 in November

Individual Device Trends:

  • Android smartphones accounted for 26.20% of smartphone traffic and 26.03% of sales
  • Android tablets accounted for 40.96% of tablet traffic but only 22.99% of sales
  • Tablet devices converted at 6.72% while smartphones dragged down the overall mobile conversion rate – converting at 4.07%
  • iPad typically converts at 3 percentage points above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

TheMarketingblog / Marketing nuggets from, Most Contagious, Amaze and On The Edge Digital Conference, Reading

Events : Most Contagious / 10 December / Buy Now, Budget Later


Most Contagious / 10 December / London
Book Now and Save £150
Before summer holidays start and those all important budgets get spent, we want to make sure you don't miss out on the seasonal sale we're having of our own.

Any tickets purchased before 31 August will be honoured at the discounted early bird price of £650 + VAT. After that, they'll jump up to £800 + VAT.


World Cup Sponsors Triumph Over Hangers On

From has the inside line on the multi-billion dollar global football/soccer business, news from FIFA, its 208 member associations and the six continental confederations as well as the sponsors of the Beautiful Game. Sign-up for free notifications!

Amaze recognised as Google Analytics Premium Partner | Econsultancy

From -

Amaze has become one of only nine agencies in the UK to receive accreditation as a Google Analytics Premium Authorised Reseller across the international markets that it currently supports its clients within.

The accreditation is an acknowledgement of Amaze’s industry leading expertise in Google Analytics, having been a partner since 2009. It means it will be able to officially support clients that are looking to migrate to the Premium version of the platform. Its Premium Reseller status also provides the agency with access to exclusive material as well as features not available to standard Google Analytics Authorised Consultants.


Events : On The Edge Digital Conference, Reading 24th September 2014


Re-charge your mind away from the daily demands of work at a conference designed to challenge convention.

Join our experienced speakers to find out how you can avoid your marketing ditch and find out the latest developments in marketing, that will propel you ahead of the competition in 2015. You will leave the conference refreshed, energized, and educated with new tools to implement immediately.Learn secrets and actionable strategies from some of the marketing industry’s leading figuresNetwork with leading marketing professionals, build relationships and make new business contacts

Give your career a boost at On The Edge Conference Reading, 24th September 2014.


Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi,

NSPCC hands PR account to Amaze


The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...