M&C Saatchi has created the first ever artificially intelligent poster campaign in the world

M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign

London. 23 July 2015. M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.

The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital / Transport for London (TfL) and M&C Saatchi

Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign – ‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital, encouraging Londoners to make use of off-peak travel to explore them.

The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. The content element of the campaign will include a Time Out takeover, with a co-branded landing page and carefully curated Time Out articles at TimeOut.com/TfL, as well as a BuzzFeed Quiz.