eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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InternetRetailing Partners with Clarion to Fast-Track International Expansion

Today, on the final day of IRX 2015, InternetRetailing Media announces an exclusive new partnership with leading global event organisers Clarion Events. The collaboration will see the award-winning InternetRetailing event series expand overseas.

Clarion operates over 200 events in 35 countries from offices in the USA, Germany, Brazil, Singapore, UAE, Turkey, Netherlands, South Africa and the UK. It has an impressive portfolio of retail, payments, gaming and transport trade shows attracting thousands of specialist online businesses every year. With internationalisation intrinsic to the multichannel retail industry, Clarion’s network and extensive reach will provide a platform for a successful partnership.

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