'Fresh' UK Marketing News from theMarketingblog

Posts for Tag: Measurement & Accountability

Upcoming Events : Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

tim ash

Balancing Optimization and Web Development

Kevin Eichelberger, founder and CEO of Blue Acorn, says that optimization is not given enough weight in design and development. He notes that in many companies today, optimization is done after the fact, when ideally, optimization techniques should be incorporated throughout the decision-making process. Read more...

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“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” / Tim Ash, Keynote at the Conversion Conference on 29/30 October in London

Get to Know Tim Ash

Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

http://conversionconference.co.uk/    Hi Tim, you are CEO at SiteTuners. Please, tell us about the relevance of conversion optimization for your work. What are you doing in this field, and where do you want to go within the next year?

My work is conversion optimization. I wrote a couple of bestselling books on it and started the Conversion Conference to help the industry grow. There is no more important activity in online marketing – getting the most value out of the visitors to your website should be at the heart of everything.

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