Move follows industry certification and raft of major new clients

European ad verification company Meetrics has launched a new offering that enables buyers and sellers of online ads to see why they aren’t viewable.

Early data from the "Reasons for Non-viewability" feature reveals the three main reasons why ads aren’t viewable:

• It’s in the user’s page window for too short a time

• It appears below the page fold

• Too little of the ad is viewable

The IAB and Media Ratings Council recommends an ad is considered viewable if 50% of it is in view for at least 1 second.

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Are consumers taking advantage of an increasing focus on sustainability?

 When evaluating sustainability, consumers focus on the impact our behaviour and activity has on the planet and its resources

 Actions, rather than CSR statements, are what consumers demand to see from organisations, especially so for millennials

 The study’s results indicate that brands who publically talk about their sustainability actions are getting more consumer attention than those who don’t

Check out our new website at www.futurethinking.com

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Report into how we live, eat, play, work and save for our futures also questions other myths around polarisation of the young and the old

Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech - such as TVs or smartphones – when they sit down to eat. 

That’s according to Nielsen’s Global Generational Lifestyles report which surveyed 30,000 online respondents in 60 countries to better understand how consumer behaviour differs across life stage.

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VCCP Media: Mead (l) becomes the chairman of the expanded group, while Becker is the CEO

VCCP, the full service communications agency, has today acquired the independent media agency, adconnection.  The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50m. 

The staff base will be around 70 and clients will include ASOS, Bonhams, Maplin, Jessops, Relish Broadband, Sofa.com, Vue Cinemas and MTV.

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD. Paul Mead will be the Chairman.

The deal signifies the intent of VCCP to lead the emerging trend of connected, full service agencies in the post-digital age, bringing market leading creative, media and data offerings together under one roof. Founded in 2002, VCCP is currently ranked amoungst the top 6 agencies in the UK, with 750 staff spanning across 5 offices, and billings in excess of £220m.

“We have grown a very successful media business organically at VCCP but this deal will give us real scale and the ability to offer clients genuine full service communications under one roof” commented, Adrian Coleman, Founding Partner and Group CEO of VCCP 

Catherine Becker, CEO of adconnection said:  “Our two businesses have very complementary skillsets and a fabulous client base. We share core values around performance and innovation so I am incredibly excited about the potential to deliver outstanding results for our clients”

The acquisition comes just 4 weeks after VCCP’s parent company Chime Communications plc was acquired and taken private by the US based, Providence Equity Partners.