Britons are planning a £24.4 billion Christmas gift shopping spree, with 760.4 million* gifts set to be shared on the big day

According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.

The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock

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The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015).

New Zealand’s 4.51 million followers is nearly double that of England’s 2.26 million. South Africa (1.38 million) and Ireland (0.89 million) would be the losing semi-finalists.

Former England coach, Sir Clive Woodward recently said social media was the teams’ “new enemy” in terms of squad harmony, but engaging the fan community socially is a hugely powerful ‘sixteenth man’ for any team and the brands supporting them,” says Rupert Staines, RadiumOne’s European MD. (pictured) 

“The Social Score shows the relative reach of each nation’s team and reflects the potential audience it can unlock for the official bodies, teams, sponsors and commercial partners.”

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