'Fresh' UK Marketing News from theMarketingblog

Have you ever felt overwhelmed by all the LinkedIn communications you receive?... Christine Hueber

 By Christine Hueber Leave a Comment

Overwhelmed by all the LinkedIn communications you receive?

You’re not alone…trust me!  And the good news is that it’s changing.  According to LinkedIn, they are now sending 50% fewer emails than they were a few months ago.   Here’s what else is new…

A new LinkedIn communications platform for email, notifications, mobile and SMS has been developed.

It’s called Air Traffic Controller and has been designed so you receive only what you want to read.

How Does The New LinkedIn Communications Platform Work?

Air Traffic Controller (ATC) uses learning algorithms to determine the right amount, right frequency, right time, right content and right channel…for you…based on your LinkedIn communications activity.

For example, in the past, you received an email for every connection invite. Now, if you receive a handful of connection invites in a short period of time, the LinkedIn communications ATC platform will automatically roll them up into a single email.

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GongTo / Shutterstock.comrvlsoft / Shutterstock.com

IAB UK reveals the latest ad blocking levels ... November 2015

IAB UK REVEALS LATEST AD BLOCKING LEVELS

  • Small rise from 15% to 18%, propensity to block decreases with age
  • 40%’s main motivation isn’t to block all ads
  • Less interference and fewer ads are main ways to stem ad blocking

London, 11 November 2015: The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British adults online are currently using ad blocking software. This is a rise from 15% in early June.

Ad blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age – from 35% of 18-24 year olds to 13% of people 55+. 

40%’s main motivation isn’t to block all ads
However, less than six in 10 (57%) people who’ve ever downloaded the software said their main motivation was to block all ads; 20% said the main reason was to block certain types of ads or ads from certain websites.

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3 of the biggest digital shopper marketing trends that are dominating the online environment ... Sally Durcan, Hotcow

Shopper marketing has seen a sea change over the past few years, as the digital age has put consumers in the driving seat. 

Digital tools such as ecommerce, smart phones and social media have given us the freedom to shop where, when and how we choose. 

The competitive prices, along with the convenience of online shopping – (particularly the lack of queues!) means that an ever increasing number of us are choosing to do our shopping from our sofas.

With this in mind, let’s look at three of the biggest digital shopper marketing trends that are dominating the online environment:

Graphics by Shutterstock

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What are Rugby World Cup sponsors really doing for the humble fan?... Rebecca Collins

Heineken.  Fujitsu,  Land Rover , Gilbert, Find a Pub app , Coin Toss

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

"Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken's Rugby World Cup sponsorship on its main UK website"

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Research : Cost of Christmas gift giving nears £25 billion ... RadiumOne

Britons are planning a £24.4 billion Christmas gift shopping spree, with 760.4 million* gifts set to be shared on the big day


According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.

The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock

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