Coca-Cola and Nike are leading the way in social media marketing – but the discipline still has a lot of growing up to do

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to do.

Conducted on behalf of the IAB by ICM Research, the study revealed that 20% of industry respondents cited Coke as one of three brands “doing social particularly well”, followed by Nike (15%) and Virgin (12%).

Research : The most engaging High St Christmas ad is…not John Lewis’ Man on the Moon ... Realeyes

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.

Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.

John Lewis – last year’s winner with “Monty the Penguin” – could only muster 7th spot with Man on the Moon, just behind Aldi’s Telescope spoof of it.

If playing Angry Birds on your event stand sounds attractive, or showcasing your iOS/android app is important to you - look no further!

Mark Bateman writes..

Working with a number of fast growth companies at the moment - all worthy of mention. 

This week was with Mark, Jacob and Daniel who are world leaders - their GiantiTab is the largest phone in the world. If you're looking for guaranteed digital engagement these are the guys to talk to! If playing Angry Birds on your event stand sounds attractive, or showcasing your iOS/android app is important to you - look no further!

Www.giantitab.com 

So you have a big, bulky piano taking up space in your house.

Why should you consider piano removal professionals for the job?

You may have had the best of intentions when you brought the new family piano home. Someone in the family was going to learn how to play, and it would provide the family with hours of entertainment over the years. It certainly was a good idea. Your heart was in the right place, but now you have a large, bulky piano collecting dust in your home. 

You cannot remember the last time you have had it tuned, let alone played it. This may be true, or perhaps the opposite is true. You might be looking to upgrade to a fancier piano. Whatever the case may be, piano removals in Kent are available for people like you. Why should you consider piano removal professionals? Here are a handful of reasons

Research : Ford is the most trusted brand whilst VW fails to make top 10 ... Future Thinking

Context of emissions scandal:

In early September the Environmental Protection Agency in the USA found that VW had been selling cars with software that concealed true emission rates when being tested. When tested emissions beat the lab limits, but when on the road with these emission controls switched off, cars would emit up to 40 times the legal levels of nitrogen oxide (NOx).

The emission scandal has since spread from the US to become a global issue and VW has admitted that up to 11m cars globally were fitted with this ‘defeat device’. Reports also show that the software has been fitted to Audi, Seat and Skoda vehicles.

Most recently issues have been raised about irregularities in carbon dioxide emission levels with VW’s in Europe this time potentially affecting petrol as well as diesel cars.

VW now face potential fines through the US Clean Air Act of up to $18bn in penalties (up to $37,500 per car).