Shopper marketing has seen a sea change over the past few years, as the digital age has put consumers in the driving seat. 

Digital tools such as ecommerce, smart phones and social media have given us the freedom to shop where, when and how we choose. 

The competitive prices, along with the convenience of online shopping – (particularly the lack of queues!) means that an ever increasing number of us are choosing to do our shopping from our sofas.

With this in mind, let’s look at three of the biggest digital shopper marketing trends that are dominating the online environment:

Graphics by Shutterstock

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Heineken.  Fujitsu,  Land Rover , Gilbert, Find a Pub app , Coin Toss

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

"Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken's Rugby World Cup sponsorship on its main UK website"

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Britons are planning a £24.4 billion Christmas gift shopping spree, with 760.4 million* gifts set to be shared on the big day

According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.

The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock

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Total digital ad spend grows 13.4% to touch £4bn in first half of 2015

Mobile spend up 51%, accounts for nearly 80% of the rise in digital ad revenues
  

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4%¹ year-on-year – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC

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