'Fresh' UK Marketing News from theMarketingblog

Nielsen: Brands targeting online more narrowly, missing greater share of intended targets

  • While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments.

The data, which comes from the second annual Online Campaign Ratings Benchmarks report being released today, shows that the percentage of campaigns targeting broad demographics declined from 40% when Nielsen first bench marked the marketplace last year to 36% this year.

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Keira Knightley topless, VisitScotland, Britain’s local newspapers,Great British BBQ Bulge, lunch! 2014, Fred. Olsen Cruise Lines,


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"We wanted it to be irreverent, cheeky, sometimes challenging but always in a humorous way – make people smile – essentially ‘unboring’ them" - Edinburgh’s Whitespace

Unboring The Edinburgh Festival Fringe With Whitespace

Edinburgh’s Whitespace are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic #unboring identity for the 2014 Edinburgh Festival Fringe. We spoke to Neil Walker – Senior Creative, Mike Bryant – Senior Designer and Carolyn Gordon – Senior Account Manager, about the creation of this vibrant work.

This is the sixth year we’ve worked with the Fringe Society. It’s all year round engagement, selling tickets online from January. So we have to have the creative from then.

This year it’s also the Glasgow Commonwealth Games, World Cup, Ryder Cup and Scottish Referendum. That was part of the brief, the cut-through we needed to consider. It’s a challenge to get something that stands out and that looks different each year.

The core target audiences are Edinburgh, London and Glasgow. Glasgow’s only 45 minutes away but it can be a challenge to encourage people to travel through. Apart from Neil.

Getting started with WordPress, Marketing for a Cause, Samsung Galaxy S5, Smart Insights, Psychological triggers in email marketing, Arsenal promotes marketing director, Pipeliner CRM, 'Sales Reference Library', www.howtoacademy.com

Pipeliner CRM releases 'Sales Reference Library'

From www.contactcenterworld.com - 

Pipeliner CRM announces the release of a new, public Sales reference library for sales teams, managers, and students of the sales profession.


This release coincides with getting back to school, to serve as supplemental resources to their educational process. The library is designed to enrich every aspect of sales management and modern sales practices.

The library includes broad business topics as they relate to sales.

 

Samsung Galaxy S5 nominates Iphone 5 after taking the ALS Ice Bucket Challenge

From www.thedrum.com - 

Samsung Galaxy S5 is the latest big name to take the ALS Ice Bucket Challenge, and has called out its rival iPhone 5 to do the same. ...


Samsung has released the online advert following the worldwide trend of celebrities accepting to take the challenge before then nominating friends or rivals to do the same in the name of the charity.

 

Getting started with WordPress | XEN Systems

From xen.com.au - 

An introductory look at getting started with WordPress.

WordPress is a very popular CMS which powers hundreds of thousands of websites around the world. As well as the free version, which allows you to start blogging quickly and easily without any experience, there’s an ‘installed’ version which is hosted on a server of your choosing.

 

Psychological triggers in email marketing for social media

From maximizesocialbusiness.com - 

A look at the importance of email marketing and social media and how you can combine the 2 to boost your social media marketing and your email subscribers.


It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two

Movers and Groovers : Arsenal promotes marketing director to top commercial role

From www.marketingweek.co.uk - 

Vinai Venkatesham promoted to chief commercial officer as Tom Fox leaves to become Aston Villa’s chief executive.Venkatesham joined the club four years ago and sits on the Arsenal executive team and the board of Arsenal Broadband, which owns the club’s media rights.

He was instrumental in negotiating recent lucrative partnerships such as the club’s biggest ever sponsorship deal with Puma and the contract renewal with Emirates, Arsenal says.

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"A half-baked plot with no proper climax or resolution" / Reviews from Peter Capaldi's Doctor Who debut

It's been a long time coming – and now Peter Capaldi has finally had his official Doctor Who debut. The feature-length episode 'Deep Breath' has aired on BBC One in the UK 


The new Doctor and his returning companion Clara Oswald (Jenna Coleman) travelled to Victorian London for an adventure that included a dinosaur, some nasty androids and the Paternoster Gang.