Posts for Tag: will corry

Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

International Events - Reaching a global audience with InternetRetailing Media's exclusive new partnership with Clarion Events

InternetRetailing Partners with Clarion to Fast-Track International Expansion

Today, on the final day of IRX 2015, InternetRetailing Media announces an exclusive new partnership with leading global event organisers Clarion Events. The collaboration will see the award-winning InternetRetailing event series expand overseas.

Clarion operates over 200 events in 35 countries from offices in the USA, Germany, Brazil, Singapore, UAE, Turkey, Netherlands, South Africa and the UK. It has an impressive portfolio of retail, payments, gaming and transport trade shows attracting thousands of specialist online businesses every year. With internationalisation intrinsic to the multichannel retail industry, Clarion’s network and extensive reach will provide a platform for a successful partnership.

InternetRetailing Expo (IRX) / 25 March 2015 - A drone will be carrying an Apple Watch, IRX Express - let the train take the strain, IRUK Top500, IREU 'footprint'

Ian Jindal writes .. InternetRetailing Expo (IRX) is a fortnight away.  I wanted to highlight three reasons to be with us on the first day, 25 March.

Remember, registering is free (visit and during the process you'll be able to select meetings, workshops, grab your free train tickets and register your colleagues.

Three activities on 25 March are:

- Drone Delivery Demonstration, including the chance to win the first drone-delivered Apple Watch...
- IRX Express - the free networking, breakfast-serving, day-planning, convenient executive train for Top500 delegates
- the reveal of the European Top500 footprint - IREU - at 4.15pm in Theatre 1.


Drones - so hyped, so nearly 'now', so many considerations... We'll all have pondered them in theory, but few of us (whether pro or anti) have had a chance to play with one. Fear not - don the mirrored Aviator sunnies and meet our qualified pilot who'll put a drone through its paces in this CAA-sanctioned demonstration.

Best of all the drone will be carrying an Apple Watch, and one lucky visitor will be its new owner (thanks to the kindness of our sponsor, Scurri).

How to win? Just register at and keep your fingers crossed
How to watch? You'll get details of the flight times by email, but they'll be on the morning of 25 March

Further info here:

IRX EXPRESS - let the train take the strain.

We have hired a train carriage on Virgin Trains to transport delegates from the Top 500 retailers in the UK, allowing them to network with other retailers during the 70 minute journey. We will also be transporting people back to London after the cocktail party on the first day and again just before show close on the second day.

Guests will not be required to pay for travel on the IRX Express but tickets restricted to employees of the Top 500 Retailers – subject to availability.

Plan your day, debrief and share afterwards. Simple


25 March 2015 at 09.03am London Euston – Birmingham International
25 March 2015 at 18.20pm Birmingham International – London Euston
26 March 2015 at 09.03am London Euston – Birmingham International
26 March 2015 at 16.00pm Birmingham International – London Euston

Full information when you register or here:


Following the enthusiastic reception of the IRUK Top500 ( we will unveil at the show the workings for the IREU 'footprint' - selecting the 800 or so 'heftiest' multichannel retailers in Europe, from whom the Top500 will be selected and ranked.

At this intimate and conversational session - 4.15pm in Theatre 1 - we'll explain our approach and then lead a discussion on how to assess the capability and performance of retailers across the 34 countries we've included. for more information. Free to attend.

I look forward to seeing you and your colleagues at IRX. As ever if you've any questions, suggestions or requests to make this a better use of your time please just let me know. Our whole team will be at IRX and the sole shared objective is to make it a valuable use of your time.

Ian Jindal

Co-Founder and Editor in Chief


Exclusive : 'In Her Shoes' - our first film by Contented Brands features Camilla Honey of JFDI

'In Her Shoes' a film by Contented Brands from Contented Brands on Vimeo.

Our first exclusive film by Contented Brands features Camilla Honey of JFDI

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum

Here is the first video (In Her Shoes) of a series which will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?  

These films will feature women who are business owners, who head up brands and who also work for large agencies.

If this series of videos captures your imagination talk with us about potential sponsorship. 

Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412