How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!
As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
For the first time, more than half of all digital advertising will be on mobile devices / eMarketer
eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016
The worldwide mobile
advertising market will hit two significant milestones in 2016, according to
new figures from eMarketer, surpassing $100 billion and accounting for more
than 50% of all digital ads for the first time.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.
For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.
International Events - Reaching a global audience with InternetRetailing Media's exclusive new partnership with Clarion Events
InternetRetailing Partners with Clarion to Fast-Track International Expansion
Today, on the final day of IRX 2015, InternetRetailing Media announces an exclusive new partnership with leading global event organisers Clarion Events. The collaboration will see the award-winning InternetRetailing event series expand overseas.
Clarion operates over 200 events in 35 countries from offices in the USA, Germany, Brazil, Singapore, UAE, Turkey, Netherlands, South Africa and the UK. It has an impressive portfolio of retail, payments, gaming and transport trade shows attracting thousands of specialist online businesses every year. With internationalisation intrinsic to the multichannel retail industry, Clarion’s network and extensive reach will provide a platform for a successful partnership.
InternetRetailing Expo (IRX) / 25 March 2015 - A drone will be carrying an Apple Watch, IRX Express - let the train take the strain, IRUK Top500, IREU 'footprint'
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Exclusive : 'In Her Shoes' - our first film by Contented Brands features Camilla Honey of JFDI
'In Her Shoes' a film by Contented Brands from Contented Brands on Vimeo.
Our first exclusive film by Contented Brands features Camilla Honey of JFDI
Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum
Here is the first video (In Her Shoes) of a series which will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?
These films will feature women who are business owners, who head up brands and who also work for large agencies.
If this series of videos captures your imagination talk with us about potential sponsorship.
Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412