How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!
As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
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Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism.
Will Corry 01784 434 412 will@themarketingblog.co.uk
"Your customers reflect your marketing and your marketing reflects your customers" / Iain Lovatt, Blue Sheep and Blue Venn
You get what you get because you do as you do.
Your customers reflect your marketing and your marketing reflects your customers
I’m not generally one for philosophical maxims but this one strikes a chord and I’ve heard this phrase, which was originally written by American novelist, Mark Twain: “if you only do what you’ve always done you’ll always get what you always got,” being applied in many ways – but the sentiment is consistent – if you do the same thing in business (or in your personal life come to think of it), the outcome is also likely to be the same.
It’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample / Sally Durcan, Hotcow
Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.
And many other brands are following suit.
Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample.
For the first time, more than half of all digital advertising will be on mobile devices / eMarketer
eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016
The worldwide mobile
advertising market will hit two significant milestones in 2016, according to
new figures from eMarketer, surpassing $100 billion and accounting for more
than 50% of all digital ads for the first time.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.
For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.