Britons are planning a £24.4 billion Christmas gift
shopping spree, with 760.4 million* gifts set to be shared on the big day
According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.
The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock